Bokoch V. The Electoral Marketing in the political process: the theory and international practice

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0414U005175

Thesis Registration Form

0414U005175.pdf

Applicant for

Bokoch Viktoria

Specialization

23.00.02 - Політичні інститути та процеси

Date of defense

18-10-2014

Specialized Academic Board

Д 41.053.06

Essay

Object - electoral marketing as a form of political marketing; target - identification and disclosure of theoretical and practical bases of electoral marketing; methods systematic, comparative,structural and functional ; the novelty is the author's understanding of the concept of electoral political marketing on the basis of the analysis of theoretical and methodological approaches to political praxeology; the results can be used in developing the strategy for the reform and development of the political sphere of the Ukrainian society, the use of technologies, methods and tools electoral political marketing; embedded in the research field, teaching courses in political science, political communication.

Thesis supervisor

Bebik V.

Official opponents

Поліщук І.О.
Музиченко Г.В.

Files

aref.doc

dis.doc

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