Yuvkovetska Y. Sociocultural evolution of advertising ХХ century

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0414U005235

Thesis Registration Form

0414U005235.pdf

Applicant for

Specialization

  • 09.00.04 - Філософська антропологія, філософія культури

31-10-2014

Specialized Academic Board

К 26.053.13

Essay

Dissertation is philosophical and cultural research of the advertising phenomenon in the spacious cultures of ХХ century. Аdvertising is determined as a spectacle synthesis which results from show, fair spectacle, as a unity of culture practices, as genre and species specifications in the context of advertising development of goods and services, political and social advertising. Advertising activity is examined as a phenomenon of daily culture, as a specific type of art that influences on the development of artistic culture of ХХ century.

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Files

Дис Ювк kopiya.doc

ЮВК.1-готовий.doc

Ювк.2.doc

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