Yakubovska N. Marketing activities of enterprises in the potato market

Object of study: the processes of implementing marketing activities of enterprises in the market potatoes. Objective: development of scientific and methodological approaches and developing of practical recommendations for improving the marketing activities of enterprises in the market potatoes. Methods: monographic, analysis, synthesis and comparison, grouping, graphic, peer review, opinion polls, marketing analysis, including SWOT-analysis, economic and mathematical modeling. Novelty: for the first time justified comprehensive approach to identifying of typological features of subjects marketing channel potato products and their needs, that allowing to determine the market profile of potato products manufacturer and its main motivational factors in economic activities and extend on it target influence of marketing, improved diagnostics tools of influence macro and micro factors on the economic activity of enterprises for "life" cycle of potatoes as product, model of prospective evaluation of potatoes market size, which unlike other considers the real economic potential of product consumers. Scope: in the activities of state enterprises of the Institute of Agriculture of the Western Polissya of the National Academy of Agricultural Sciences such as SF "Tuchynske" and NEB "Elite", private farm "Dawn", Department of Agricultural Development of Rivne Regional State Administration, in the learning process of the Rivne Institute of Slavonic Studies of the KSU and Rivne State Humanitarian University.