Bachynska O. Management of the higher educational institution competitiveness on the basis of providing the educational services effectiveness

Object: the management of competitive institutions of high education. Purpose: To develop a theoretical and methodological principles of scientifically based practical recommendations and methodological approaches to the management of competitive universities based on the formation of educational services. Methods: abstract logical analysis and synthesis; questionnaire, Delphi; causation; strategic analysis; statistical data; mathematical methods and methods of economic-mathematical modeling; methods of computer processing of economic information. It is offered: methodical approach to the evaluation of the competitiveness of the institutions of high education, which takes into account quantity and quality of its activities; improved - classification of competition in the education market by distinguishing more signs of "behavior" and determination on the basis of four types of competitors; methodical approach to the evaluation of the competitiveness of the institutions of high education; recommendations of work motivation of teaching staff in institutions of high education. Scope of usage: institutions of high education.