Khrustaliov F. Social and cultural dimensions of consumption practices of Ukrainian youth (on the example of Zaporozhye city)

In this paper are determined the peculiarities of Ukrainian youth consumption practices in the social and cultural dimensions.The theoretical and methodological basis of the research practices of consumption is analyzed. It was found mediation potential of trade to the formation of modern consumption practices in the development consumer society. Were defined the socio-cultural features of modern Ukrainian youth on the basis of theoretical analysis of Ukrainian researchers works. The sociocultural dimensions of Zaporozhye youth consumption were investigated on the empirically level. The features of media-consumption modern Ukrainian youth (on the example of Zaporozhye city).