Kvitka O. Morphology and function of graphic signs in the design of visual communications

The dissertation is devoted to the basic aspects of fundamental term in theory of graphic design "graphic sign" and its tentative definition is given. The most nowadays relevant objective theoretical arguments and approaches to consideration of morphology and functions of the graphic sings and systems in design and visual culture are revealed. A new scientific view of the main problems of morphology and function of a graphic sign in complex context of communication disciplines in relation to the actual practical tasks of graphic design is presented. A system of functional and morphological criteria is suggested for optimization of concrete practical tasks in development of graphic design.