Zhiltzova G. Features of the development of polytype motives and application of it in modern graphic design

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0415U000540

Thesis Registration Form

0415U000540.pdf

Applicant for

Specialization

  • 17.00.07 - Дизайн

23-12-2014

Specialized Academic Board

К 64.109.01

Essay

This research focuses on the processes of formation, development and application of polytype motives in modern graphic design. In the thesis the most common types of polytype motives were identified and classified, and their functions were outlined. They have analyzed in terms of cultural and stylistic paradigms which reflected the elements forming in the bookish approach, visually communicative and virtual-media approaches. The specificity of formation of polytype motives in Ukrainian practice is defined. They have formed with influence of folk art and foreign experience. At the present stage it continues in the context of globalization processes.

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Files

Жильцова_aref.docx

Жильцова_dis.docx

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