Tyshchenko O. Formation of system of social marketing retailers

Object - the formation of social marketing companies. The goal - the development of theoretical positions and practical recommendations on the formation of social marketing retailers. Methods - general; content analysis; case-technology; settlement and analytical; forecasting method. Results methodological principles estimation performance implementation of social marketing; diagnostic tools provide methods of forming social marketing; scientific and methodical approach to determine the level of perceived social responsibility; optimization approach to modeling and predicting the behavior of multi-level social marketing in the retail industry. Scientific novelty: first substantiated scientific methodical approach to determine the level of perceived social responsibility; improved conceptual apparatus; methodological approaches and tools formation of social marketing; scientific-methodical approach to determine the level of perceived social responsibility The degree of implementation - in production and the learning process. Scope - Retail.