Kraus K. Management of marketing of small trade enterprises

Object: process of management of marketing of small trade enterprises. Purpose: formation of scientific-theoretical foundations and development of practical recommendations for improving management of marketing of small trade enterprises. Methods: dialectic, matrix, analysis and synthesis, induction and deduction, sociological research, comparison, grouping, economic and statistical analysis, expert opinions, structural and functional modeling. It is offered: it is improved: theoretical approach to the development forms of implementation effective management of marketing of small trade enterprises; methodical approach towards realizing benchmarking in small trade enterprises; definition of "Management of Marketing"; gathered subsequent development: the structure of the process of management of marketing of small trade enterprises; classification of marketing risks of small trade enterprises; scientific and methodical approach to substantiation depending the state of internal marketing microenvironment of small trade enterprises on factors of external marketing microenvironment. Sphere of the use: small trade enterprises.