Seniv R. Marketing providing of production and realization of milk by agricultural enterprises

The object of study: the process of marketing ensuring of production and marketing of milk by enterprises on the basis of marketing management. Objective: research of the system of production and development of recommendations for expansion of milk and agribusiness based on marketing management. Methods: abstract-logic, monograph, theoretical generalization and comparison, analysis and synthesis, systemic and economic analysis, economic-statistical, survey, graphical interpretation. Novelty: firstly the necessity of clustering of milk of manufacturers and a model of cluster formation implementation dairy enterprises using regional marketing system, improved scientific approach to state regulation of milk of sub-complex for management marketing activity of milk enterprises, which, unlike existing takes into account the current approaches of strategic direction, providing integration of marketing, human resource management, research and development, management, etc. corporatism, the concept of partnerships in marketing, which, unlike existing, proposed to consider in format between companies, partners, customers and competitors, the process of formation of milk cooperatives. Scope: in the activities of the Department of Agricultural Development of Lviv Regional State Administration in developing models of cluster formation involving regional economic entities with elements of marketing, research farm "Myklashiv" in the development of proposals for developing an effective marketing plan, in the learning process of Lviv National University of Veterinary Medicine and Biotechnology named after SZ Gzhytskyy in teaching of subjects "Marketing" and "Marketing Research".