Denysevych O. The Advertising Vocabulary in the Structure of the Ukrainians' Language Picture of the World

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0415U001871

Thesis Registration Form

0415U001871.pdf

Applicant for

Specialization

  • 10.02.01 - Українська мова

03-04-2015

Specialized Academic Board

К 32.051.02

Lesya Ukrainka Eastern European National University

Essay

The thesis is devoted to the study of Ukrainians' language worldview, in particular to the fragment presented by the vocabulary of advertising; the main approaches to the interpretation of the concept of the picture of the world, mentality and language picture of the world was analyzed; the differences and similarities in associative and lexical meanings were defined; on the basis of the data by questioning 885 people obtained the fragment of the language picture of the world presented by the vocabulary of advertising was reproduced.

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Files

aref.doc

dis.doc

dis.doc

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