Gusak O. The role of the editor in promoting the site of online media.

The thesis investigates the role of editor in promoting the site of online media. The paper considers the identification characteristics of new media and their special aspects that essentially influenced the functional responsibilities of media workers, including the site editor. Conducted interrogation made possible to identify the main trends in the behavior of visitors to the sites of online media. According to the results of this interrogation, it is necessary to describe the role of the editor in all phases of functioning of the site from the initiation of the main idea of the project till its promoting and popularization on the web. The dissertation details the duties of editor during all phases: planning the conception of the site of online media, preparing for its start, main editor features in editing the information content and his part in SEO-promotion and development of an advertising campaign to promote the site.