Bondarenko B. Design of object-spatial environment of auto centers as a medium of corporate brand identity

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0415U002198

Thesis Registration Form

0415U002198.pdf

Applicant for

Specialization

  • 17.00.07 - Дизайн

27-04-2015

Specialized Academic Board

К 64.109.01 К 64.109

Essay

The thesis covers identification of the approaches as well as the design means to create an environment of automobile service centres and corporate museums, which are the medium of the brand identity of the German and Japanese automakers. The commercial facilities where the automobile brands are presented have been solved not at the same type of construction. Expressiveness of their architectural and design solutions is determined by the signs of brand identity and principled approaches in organization and design. For the first time the components of the values of the automotive brands BMW, Mercedes, Audi, Lexus, Infinity.

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Files

БОНДАРЕНКО_aref.doc

БОНДАРЕНКО_dis.doc

БОНДАРЕНКО_dis.doc

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