Strilets Y. Providing an effectiveness of activity of insurance companies of Ukraine

The economic essence of the category efficiency of insurance companies, analyzed different points of view regarding the signs of efficiency, the factors of security. Proposed to introduce a system of criteria relating to: ensure that a consistent set of strategic objectives and actual performance of the insurance market needs; achieving competitiveness of the insurance company; stimulate investment; improving the financial performance of insurance companies, their compliance. The analysis of the dynamics of the insurance market of Ukraine, the calculations of the existing methods of calculating performance of insurance companies improved methodical approach to evaluating the effectiveness of rating of insurance companies. The directions of improvement of methodological approaches to ensure the effectiveness of the insurance company based on sustainability theory and methodology proposed financial cluster formation in the Zaporizhzhia region completed its evaluation of the potential performance impact justified the formation of the cluster to increase financial efficiency of insurers.