Blumska-Danko K. Development marketing activities of agricultural enterprises

The thesis is devoted to theoretical and methodological grounds of agricultural enterprises marketing provisions and the ways of their improvement. The paper introduces the overall study of nature, types, genesis and periodization of enterprises marketing activity. The peculiarities of innovative marketing activities of enterprises under the conditions of agrofood markets globalization were systematized; and the analysis of innovative marketing complex in the management of agricultural enterprises was made. Using modern economical and statistical methods we made the diagnosis of outer and inner environment of agricultural enterprises marketing and the monitoring of communication software. The work suggests the algorithm for the efficient functioning of agricultural enterprises marketing. It identifies the ways of improvement of agrarian enterprises' commercial policy planning and implementation under the conditions of target markets' openness. The architecture of organizational and economical mechanism of agricultural enterprises marketing is suggested.