Abramitova D. Scientific and methodological principles of assessment of the domestic insurance market of international tourism

Theoretical principles of relationships between the subjects of insurance and tourism markets are investigated. Analysis of trends in international tourism market and insurance market of Ukraine is given. The relationships between insurance market, tourism market and travel insurance market are assessed. The scientific and methodological approach to assess the level (depth) of the partnership between insurance and travel markets is proposed. Methodical approaches to assess the level of tourist attraction of the country are developed. The basic principles of designing and marketing of travel insurance products are studied. The factors that impede cooperation between travel and insurance companies in Ukraine are examined. Perspectives of travel insurance development in Ukraine are highlighted.