Demchenko O. Business content on Ukrainian TV-broadcast: structure and function.

Dissertation is dedicated to analysis of business content on Ukrainian TV-broadcast. We consider all sources of such content, its structure and functions. Our marketing research made it possible to specify the target audience, determine the actual parameters of its coverage and obtain relevant evaluation for offered information products. On the basis of these data we developed a package of practical recommendations for optimizing business television content produced in Ukraine. All results have passed international approbation. All of them contain the applied scientific sense and focused on practical implementation.