Nadvynychnyy O. Analysis marketing activity of industry enterprises

The object – the process of marketing activity of industrial enterprises. Objective – to deepen the theoretical and methodological development policies and scientific recommendations that are aimed at the improving the analysis of marketing activity of the enterprises on market of PVC profiles as a prerequisite for their successful operation in the market environment. Methods – induction and deduction; systems analysis; matrix modeling; dialectical method; graphical method. Results – scientific substantiation of them a in types of analysis of marketing activities, including internal and external marketing and marketing at different stages of the lifecycle of industrial production, in order to improve the efficiency of decision-making. Novelty – it was elaborated the system of performance analysis of marketing activities based on the integration of marketing with the basic concepts and analytical aimed at reducing risks in the production and sales of PVC profiles, taking into account marketing at various levels of management, providing enterprises obtain sustainable financial results; The system of marketing information support on various levels and stages of management that, unlike traditional systems expand the knowledge base provides analysis of the marketing activity of industrial enterprises on the criteria of completeness, reliability and accuracy, and also creates conditions for the use of modern software; reasonably methodical approach to the analytical support marketing activities of industrial enterprises using matrix models that make up the information base to just if operational efficiency, on going and strategic marketing decisions; Modification proposed optimization model party shipping products to establish causation movement and storage of finished products, which will help reduce production costs of placing an order for the production, storage and sale of PVC profiles. In produced in the activity of LLC "Terviknoplast", LLC "Obltorhservis", LLC "Kenner-Ukraine", Ternopil National Economic University. Scope – activities of the Ministry of Regional Development, Construction and Housing. Industry - Economy.