Yakunicheva A. Consulting and Extension Organizations Marketing System for the Service of Agricultural Enterprises

The thesis substantiates the use of marketing tools for efficient advisory units to provide advisory services to agricultural enterprises. On the basis of the market research advisory services in Ukraine and regions identified constraints and opportunities for development. The necessity of applying marketing approach to the provision of advisory services at all levels of extension. The technique of pricing for advisory services, according to the type of services and consumers. The basic indicators of economic efficiency of agricultural advisory services to enterprises. In the conceptual basis of dissertation pricing for services consulting and advisory services organizations with agricultural companies that are in consideration of the type of services provided, and features categories of consumers which can achieve a rational combination of state support and involvement of regulatory tools to establish cost-oriented social advisory services in marketing activities to stimulate the demand for information and consulting services provided on a commercial basis.