Zaychuk S. The development of voluntary medical insurance in Ukraine

The essence of the functioning of the market of voluntary health insurance services as a component of the financial market and the system of social protection of citizens , based on the totality of the financial relations that arise between insurers and insureds to receive appropriate medical services in accordance with the institutional economic environment, the characteristics of the individual and corporate insurance, financial viability of various sectors of society, the dynamics of the volume of demand for health insurance programs. Summarized and systematized experience of the voluntary medical insurance in countries with developed and transitional economies. Improved approaches on how to improve the level of efficiency of activity of voluntary health insurance as a component of the financial services market, the situation for the development of the institutional structure of the market of services of voluntary medical insurance, basic principles of development of perspective directions of development of voluntary medical insurance in the financial market. Further development of the situation on features of formation and development of the national system of voluntary medical insurance. Developed approaches regarding the advisability of strengthening the protection of the rights of consumers of services of voluntary medical insurance.