Pavlenko L. Pricing for banking products based on their economic value

The thesis is devoted to the development of scientific and methodological approaches and practical recommendations for pricing banking products based on their economic value. Based on the generalization of research results, it was clarified such concepts and categories of the study as: "the price of banking product", "pricing for banking products based on their economic value"; and formulated the author's definition of economic value of banking product. The thesis analyzes the banking system of Ukraine and the factors that affect the pricing of banking products. As a result, the author systematizes factors of external and internal banks environment, which effects should be considered when setting prices for banking products based on their economic value. In the thesis, it was defined elements of economic value for "saving and capital creating", "credit and investment" and "payment and settlement" banking products as factors influencing the pricing. The author examines the conceptual framework and methodological foundations of pricing for banking products and defines the relationship between price and economic value and its application to pricing strategies. It was proved the expediency of using the developed theoretical and practical recommendations to improve pricing for banking products based on economic value.