Kyr"yakova V. State mechanism of adjusting of advertisement activity in Ukraine

The object of study: the impact on the institution of state advertising in Ukraine. Methods: analysis and synthesis, historical, modeling, system approach, the comparative analysis. Results solved important scientific task that is substantiation of theoretical positions to determine areas of improvement of the state mechanism for regulating advertising in Ukraine to promote the realization of its potential as one of the socio-economic factors of social development. Novelty: A public-partnership model to improve the state mechanism for regulating advertising in Ukraine; improved understanding of the architecture of the state mechanism in the regulation of advertising Ukrayiniy; received the further development of the definition of what constitutes "government regulation of advertising activity" "and others. Introduced in the activity of LLC "Denyza" and Donetsk State University of Management. USES: public administration, local government, training and retraining of civil servants, local government officials.