Research object: the process of strategic management of machine-building enterprise; purpose: development of theoretical propositions, methodical and practical recommendations as for the formation of toolkit of enterprises strategic positioning; research methods and instruments: methods of analysis and synthesis, inductive and deductive, observation, comparison, formalization, segmentation, business analysis, web analysis, cluster analysis, expert evaluation; theoretical and practical results: methodical approach to formation of toolkit of enterprises strategic positioning, which unlike existing is based on the point of the need to identify directions of its formation through evaluation of desired and current position of an enterprise concerning key stakeholders according to criteria of competitive advantages sustainability, interorganizational relations security, marketing activities, environment and social responsibility; analytical tools of enterprises strategic positioning, the difference being the extension of the procedure of segmentation in a strategic position through the identification of groups of strategic influence; strategic tools for visualization of enterprises position, which is defined as communication tool through the use in the enterprises corporate website of information about strategic goals, obeying principles of environmental and social responsibility, partnerships development, innovative activity of an enterprise; the conceptual framework of the formation of positioning strategic toolkit, the difference of which is the identification of key concepts and relationships between them, where "positioning" is considered as a sequence of actions to define, assess and report "position" to "groups of strategic influence" through the formation and use of appropriate methods and measures of " positioning strategic toolkit"; the content of the toolkit of enterprises strategic positioninge, which includes conceptual, design, visualization, technical and technological, organizational, and analytical components; classification of enterprises positions in which according to the conceptual provisions strategic position is highlighted and identified as a generating in the processes of enterprises development and expanded through the justification of need to consider position of a company relative to the groups of strategic influence (competitors, consumers, suppliers, creditors and partners, state); level of implementation: suggestions are implemented in practice of private joint stock company «U.P.E.K.», state enterprise «FED», S. Kuznets KhNUE in teaching disciplines "Strategic analysis" and "Research potential strategic enterprises"; sphere of usage: the process of strategic management of machine-building enterprises, educational process.
