Nesterova D. Formation of the investment strategy of the insurance companies in Ukraine.

This research is devoted to the theoretical and methodological foundations of the investment strategy of the insurance companies in Ukraine. Evaluation of the investment performance of domestic insurers and development of an optimal investment portfolio are determined. In view of the characteristics of the investment activity of the insurance company, the investment opportunities of equity capital, borrowings and debt capital are given on such criteria as: term of the investments, the ability to plan it, the possibility of receiving income according to the principle of the profit and risk factor and liquidity. It is determined a specific logical link between concepts that are used to implement the investment strategy of the insurer. This allowed to define its economic substance. Impacts and stages of formation of the insurance company's investment strategy are characterized, which allows the insurer to develop a conservative, aggressive or moderate conservative investment strategy. Taking into account international experience, the specifics of legal regulation of investment activity of domestic insurers are determined. The basic trends in the investment activity of insurance companies in Ukraine are devoted. On the basis of the developed concept of optimal investment strategy of the insurer was formed an optimal investment portfolio of domestic insurance company, which could increase the yield of its investment activity. This optimal investment portfolio was formed in compliance with all restrictions on the parameters of the investment portfolio.