The object of the research: the process of estimation of the bank's value; the purpose of the work: further development of theoretical positions, methodological approaches and scientific and practice recommendations of the bank's value estimation in choosing its corporate and competitive strategy; research methodology and instruments: methods of morphological analysis, analysis and synthesis, expert evaluations, multiple correlation-regression analysis, multivariate factor analysis, cognitive modeling, taxonomic analysis, fuzzy set theory, matrix approach, structural and morphological analysis, game theory, simulation modeling, optimization modeling, graphics; theoretical and practical results: substantiation of the complex composition of key components forming the bank's value (liquidity, equity, intangible assets, competitiveness, profitability, personnel management, business activity), whose achieved qualitative state proposed to consider in determining the risk premium of investing in the process of estimation the bank's value using discounted cash flow method; improving the theoretical and methodological support of choosing the competitive strategy of ensuring the growth of bank's value, which difference from existing ones consists in determination the feasibility of overcoming the strategic gaps in quality condition of separate components of this strategy; development of methodical approach to the integral estimation of key components forming the bank's value, which, unlike the existing ones, involves the analysis of the impact of the proposed system of indicators, describing profitability, liquidity, equity, business activities, personnel management, competitiveness, the structure of the bank's assets, its property status and the impact of the environment on the price of buying and selling of Ukrainian banks by foreign investors in agreements of mergers and acquisitions; development of theoretical positions on choosing the corporate strategy of the growth of bank's value, feature of which is the use of a matrix, built in the coordinate system "stage of the life cycle of the bank – level of integral estimation of key components forming the bank's value"; development of methodical positions on strategic planning of parameters of the bank's development for ensuring the growth of its value, which, unlike the existing ones, takes into account the effects of changing not only the of separate components of the net cash flow of the bank on its value, but also influence of key components forming the value; the degree of implementation: developments are implemented in practical work of PJSC "Bank "Zoloti Vorota", PJSC "Union Standard Bank", PJSC "Alfa-Bank", Simon Kuznets Kharkiv National University of Economics; the sphere of application: banking.
