Budanova O. Political communication in the Internet space: Ukrainian context.

Subject: Political Communication in terms of development of the Internet. Objective: To determine the main characteristics of political communication in the Internet space and to determine its impact on the socio-political activity in modern Ukrainian society. Methods: analysis and synthesis, historical, structural, logical generalization, typology, analysis of documents and social statistics, questionnaire, clustering, classification, factor analysis, regression analysis, the method of latent structural regression models. Theoretical and practical results: the effect of political Internet communication at the level of political activity identified and characterized; the immediate link between the use of the Internet as a means of political communication and political activity of the people are based; The influence of political Internet communication at the level of political activity due to the proposed integral index of social and political activism evaluated; the formation of the political solidarity of the Internet as a set of actions characterized, this process of development and dissemination of the information via the Internet, focused at social actors of political communication Novelty: conceptualization of the phenomenon of political communication on the Internet and identification of its impact on the socio-political activity in modern Ukrainian society. Level of implementation: used in education process at such discipline as "Sociology of Mass Communication", "Communications management of social projects", "Theory of social communication" for students of the Faculty of Sociology V.N. Karazin Kharkiv National University.