Smolianiuk O. Marketing communications on the Internet

The thesis is devoted to theoretical generalization of the basics of the use of marketing communications in the Internet, the practical aspects of optimization of activity of the enterprises on the basis of modern interactive methods created using Internet networks. The scientific concept of economic development based on the Internet marketing communications is investigated. The essence of base models of interactive marketing communications is exposed. The instruments of marketing communications in the Internet are gone into details. The analysis of the modern state of Internet-communications is carried out in marketing activity of milk-processing enterprises of Ukraine, their progress trends are certain. The state of the use of marketing communications on the basis of world experience is appraised in the Internet in activity of domestic enterprises. Methodological generalizations and practical recommendations on improvement of marketing communications in the Internet for milk-processing enterprises of Ukraine are proposed. Methodological tools to apply marketing communications companies in the Internet with the target audience are developed. Methodologies of improvement of multilevel communications in marketing activity of enterprises are offered.