Gulia Y. The use of branding by the poultry breeding enterprises

Purpose: to study and deepen the theoretical and methodological foundations and development of scientific-practical recommendations on expanding opportunities for the use of branding by the poultry breeding enterprises. Object: implementation of branding as a tool of marketing activity of by the poultry breeding enterprises. Research methods: abstract-logical, economic-statistical, monographic, analysis and synthesis, sociological studies, mathematical economic. Theoretical results: created the basis for further enriching the theoretical and methodological foundations of the use of branding by the poultry breeding enterprises. Practical results: developed science-based regulations and scientific approaches, which will contribute to the empowerment of the use of branding by the poultry breeding enterprises. Scientific novelty: the developed structural-logical model of the management of the branding of poultry enterprises, which is based on the use of merchandise brands in order to gradually engage consumers in this process, the formation of creative vision for brands, perception and acceptance of their target audience, and evaluates the effectiveness of relevant marketing activities, forecasts time horizons brandoncorey. Degree of implementation: LLC "Podilskiy broiler" Dunayevetsky region of Hmelnitsky area, SSPE "Hope" Andrushivka district, Zhytomyr region, Department of agricultural development Zhytomyr regional state administration, ZNAEU. Effectiveness: the research results contribute to the empowerment of the use of branding by the poultry breeding enterprises. Scope of use: Central and local Executive bodies, local government bodies, higher educational institutions of economic profile, poultry breeding enterprises.