Soshynskii O. Evolution and principles of design means complex integration in shaping of the shopping center environment

The thesis is devoted to the integration of a complex of design means in shaping of the object-spatial environment of shopping centers that are discussed in evolutionary development. Systematic empirical history of shaping of design means integrated into the environment of objects with a trade function (foreign and domestic experience). The notion of "complex of design means" as well as their typology of commercial centers: lighting design, colour design, graphic design, store fixtures, mechanical engineering and design communications, natural landscaping, interactive and multisensory design.The artistic and aesthetic functions of design means in solving problems of modernization, reconstruction, and merchandising etc.