Pustovalova V. Linguocultural code of game / play in Ukrainian mass communication

The object is the group of signs of the linguocultural code of game / play represented in the texts of mass communication of different types; the aim is to define and to describe the conceptual and semantic peculiarities of the lingual signs that form the linguocultural code of game / play, to point its functional diapason and the features of the realization in the discourse of modern Ukrainian mass communication; the methods are descriptive, comparative, pragmatical, conceptual, component, stylistic; novelty - for the first time in Ukrainian linguistics the linguocultural code of game / play is defined and completely described, its components are defined and structured, its types are pointed out; the main features of its functioning as the units of secondary nomination, the specific features of interrelation of signs inside the code and with other lingual signs are described; the stylistic, pragmatic and other functional characteristics of the studied code and the mechanisms of their realization in the discourse of mass communication are studied; results - theoretical results help to improve the theoretical system in the field of linguocultural studies, they can be used as a model to describe of the other conceptual codes, the results of the paper can be used in the studying in the sphere of linguocultural studies and cognitive linguistics, the contexts can be used in lexicography, theoretical and practical results also can be used for teaching at the high school the courses and special courses of Ukrainian language, linguocultural studies, cognitive linguistics, stylistics, etc; field - linguistics.