Ianevych M. The system of information and analytical support of strategic marketing management of enterprises

The object – the process of information and analytical support of strategic marketing management of enterprises/ Purpose – study and refinement of theoretical and methodical positions and develop practical recommendations for improving the system of information and analytical support of strategic marketing management of industrial enterprises. Methods – theoretical synthesis, analysis and synthesis, economic and statistical analysis and comparison, the economic-mathematical, correlation and regression, graphical-analytical method and evaluating the effectiveness of investment projects. Results – justification of theoretical positions, development of recommendations and suggestions for improving the system of information and analytical support of strategic marketing management of enterprises. Novelty – proposed a mechanism for assessing the impact of information support of strategic marketing management on the effectiveness of marketing activities of the company based on the concept of key performance indicators (indicators) efficiency, improved & methodical approach to implementing of an effective mechanism for the implementation of the strategic marketing management and information and analytical support, to improve the structure of information-analytical system of strategic marketing management of confectionery manufacturers. Further developed theoretical and methodical aspects of strategic marketing research and management information and analytical support, developed the theoretical basis of the impact of marketing information support to make effective management decisions. We have developed theoretical scientific and methodological approaches to building a marketing information system and definition of its categories. Introduced in the activities of the Open Joint Stock Company «Ivano-Frankivsk flavoring factory», Open Joint Stock Company «TerA», Open Joint Stock Company «VTKF» Lasoshi», Ternopil National Economic University. Scope ? Ministry of Economic Development and Trade of Ukraine. Industry ? Economy.