Poltorak K. Marketing communication activities of producers of tablet computers on the Internet

The dissertation is devoted to solving scientific and applied problem - improving the theoretical and methodological principles and practical recommendations for marketing communication activities of tablet computers producers based on Internet technologies. Explored the changes in the marketing communications of enterprises by influence of Internet-technologies. Improved scientific and methodological principles of marketing communications activities based on crowdtechnologies. Investigated tablet computers market conditions and its impact on trends in marketing communications of tablet PCs producers. Created model of consumer behavior on the Internet market tablet PCs. Formed marketing communication model based in network communities. The mechanism of marketing communications activities based on crowdtechnologies was developed. Improved scientific and methodological principles of marketing communication strategy in the Internet network. The author conducted simulation modeling of communication, assessed efficiency of communication activity in the Internet and developed recommendations for improving its effectiveness.