Shtelmashenko A. The formation of brand of state as element of modern politics.

Dissertation is devoted to the brand of the state, which is an important communication technology needed to ensure the national interests of the state in the system of international relation. In the thesis analyzes the conceptual and applied aspects of branding of state, considered the theory and concepts, which are used to form the brand: the conception of identity, the conception of communication, the conception of creativity, visual part of the conception of brand and verbal, the conception of promotion of branding and the integral conception. Author in the dissertation defines the concepts of "brand of state", "national branding", disclosed especially the use of modern communication technologies in the foreign policy of the international activity of the state. Systematized world experience form a state brand, thoroughly analyzed and implemented classification division models of formation of the state brand in the United States, European Union Member States and the former Soviet countries.