Morgun G. Strategic controlling of export-import activity of an enterprise

Research object: the strategic controlling export and import of domestic industry; the purpose of the work: improve the theoretical and methodological support forming strategic controlling export and import activities and develop practical recommendations for implementing it in an industrial plant; research methods and instruments: abstract logical method system approach, methods of analysis and synthesis, graphical method, analytics tools, factor and canonical method of analysis, model growth curves, optimization method, strategic analysis; theoretical and practical results: methodical strategic approach to controlling the export-import enterprise, which is the difference between the content of its stages, tools and methods of execution; the definition of "strategic controlling" as a coordinating and controlling information and analytical subsystems strategic management, the difference of which is to integrate the classical management functions and special features of strategic controlling; methodical approach to selecting areas of development strategy of export-import company, based on the application of strategic analysis of gaps on current and desired values of parameters controlling strategic export-import activities as expected, and the application of the matrix tool market (competition) profile; scorecard export-import enterprise, which is the difference between the results of consideration of achieving the strategic objectives of export-import activity - foreign trade, industrial, economic, structural efficiency of export-import activities; methodical approach to improving the information system, a feature which consists in forming strategic information subsystem controlling the export-import activity of the enterprise and its integration into the overall information system; developing internal provisions for the implementation of strategic controlling export-import activity; the movement of information, strategic controlling export and import of the company with all levels of government; subject and degree of introduction: developments are put in practical activity of JSC "Production Company "Polymer", LLC "Petrometal Ukraine", аbstract of them Simon Kuznets KhNUE in teaching discipline "Business Economics"; scope: strategic controlling the export-import enterprise, the educational process.