Polishchuk K. Phenomenon of Consumptionin the contemporary human being in informational age

This dissertation is an attempt to explain the phenomenon of consumption in the existence of modern human as information consumption. Owing to integrated overview of the phenomenon of consumption and by evolution of technology development, the idea have been worked out that the fundamental basis of modern human life became the intelligent technology - the interaction with this technology has changed the human nature. Strengthening of the "blip thinking", uprising of the "banner blindness", generating of the "saved lives syndrome" represents a consciousness shift towards radically new simulation strategies of the individual constitution as well as emergence of new conceptual values.