Chernykh H. Reflection of the contradictions of individualization of social practices in modern sociological theories.

Thesis is devoted to the investigation of the peculiarities of conceptual contradictions of individualization of social practices in modern sociological theories and also presented scientific argumentation which explained the cognitive potential of the concept "individualization of social practices". Determined the theoretical and methodological status of the concept of "individualization of social practice" in categorical system of modern theoretical sociology. Made the substantiation of the main contradictions of individualization of social practices by using the conceptual foundations of nonclassical and modern sociological theories, especially objectivistic and subjectivistic sociological paradigms. Suggested and presented the new generalized theoretical interpretation of the concept of "individualization of social practices".