Kravchenko A. Economics and management principles of diversification construction companies

The thesis agreed date scientific and applied problems initiation, creation and implementation of integrated methodical complex decision-making for evaluating and selecting options diversification strategy of building businesses. Obruntovano and implemented an innovative four-stage evaluation of economic diversification options, taking into account the competitive opportunities, economic and functional-production capabilities of a separate construction company. Along with the traditional business indicators provides established analytical technology includes specific parameters that take into account the image part of the company and its ability to withstand resistance to change. Using the revised system of business indicators, methods of linguistic identity and clearly-defined inference of superiority of one strategy over the other. On the basis of theoretical developments created a set of software modules that provide administrative processes of diversification of the strategic plan to the current implementation schedule., Using the advantages of information environments and tools: "Microsoft Office Business Score Card Manager 2015", "KPI Monitor". Keywords: diversification, building enterprise, strategic alternatives, business indicators, balanced score card (BSC), linguistic description, fuzzy logic conclusion, "matrix for evaluating and selecting alternatives diversify".