Radko A. The Formation of Informational Marketing Environment of the Entrepreneur Activity

The object of the research is the process of information marketing environment of enterprises. The subject of research is theoretical principles and methodical approaches to formation the information marketing environment of enterprises. The purpose of work is substantiation of theoretical positions and development of scientific recommendations for the formation of informational marketing environment of the entrepreneur activity. The author uses general scientific and special methods of investigation, in particular, such as analysis, synthesis, induction and deduction, generalization and concretization, principle historical and logical unity, sociological questionnaires and surveys, expert opinions, statistical methods and the method of correlation- regression analysis. Scientific novelty is the first reasonable relationship between the activity of exhibitions and turnover of retail trade in the country, based on the author's mathematical model; improved scientific approaches to determining information marketing theoretical positions in marketing industrial, scientific and methodological activities organization of exhibitions; theoretical foundations of the international system of information and marketing and its vehicles in international business companies are developed, systematization of basic elements of modern Internet marketing, scientific and methodological basis of the transformation of enterprises and determinants of information marketing. The sphere of the use of author recommendations are governments, local businesses and educational institutions.