Balycheva V. Formation of image of tourism enterprises in the informatsionalizm

The object of research is the process of forming the image of tourism enterprises in the conditions of informationalism. The subject of research are theoretical, scientific, methodological and practical bases of formation of the image of tourism enterprises in the conditions of informationalism. The thesis is devoted to the improvement of theoretical positions, development of scientific and methodological foundations and practical recommendations on the formation of the image of tourism enterprises in the conditions of informationalism. In the process of solving the problems of the following methods of research are used: theoretical generalization, system analysis, synthesis, grouping and classification, induction and deduction, correlation and regression analysis, graphical. Proposed systematization of tools of forming and maintaining the image of tourism enterprises. Improved image of the evaluation process by the degree of commitment and awareness of consumers to the life values that are associated with private enterprise. The role of the image in the post-industrial period of development of society. The expediency of constructing maps of image position of tourism enterprises on the stability in time of traditional and situational adapted values in life and their relationship. We develop a process of evaluation of formation of the image of enterprises, compared the maximum and the actual average level of information perception of values in life and taking into account the nature of consumer behavior activity. Reasonably classification values in life of consumers of tourism services in terms of their influence on the formation of the image of tourism enterprises. The content of the influence of the modeling process changes in the market environment in the success of the enterprise information. The basic theoretical generalizations, conclusions and proposals contained in the thesis have scientific and practical value, and are used by the Office of Public Works and Housing Policy Executive Committee Kryvyi Rih City Council, Tourist Agency "ABV", Tourist Agency "Aquavita", Entepreneur Avramenko О.S., Рrivate higher education institution "Institute of business administration."