Bіelova O. Motivation mechanism of strategic management in enterprise

The dissertation is devoted to increasing of theoretical foundations and practical recommendations for the formation and evaluation of the motivation mechanism of strategic management in enterprise (MMSME). The thesis clarifies the notion of "strategic management of trade enterprises", "motivation", "motivation mechanism" and "motivation mechanism of strategic management in enterprise". The features of the formation of MMSME were discovered and a list of requirements and guidelines for its formation was provided. Relationship of determinants of internal and external environment of the MMSME were established and the author's classification of the determinants of motivation mechanism of strategic management in enterprise was submitted. There was suggested to consider the MMSME as an implementation of a combination of factors, principles, incentives, motivation, motivators, methods, values and enterprises behavior, which are stimulating its strategic activity. Four projections of MMSME were distinguished: personnel, logistical, financial and marketing. It was discovered the interrelation between projections, their interdependence and strength of impact on MMSME. A three-dimensional matrix of state estimation of the motivational mechanism for strategic management of trade enterprise was proposed, according to which states were defined as "excellent", "good", "satisfactory" and "unsatisfactory". A detailed description of each condition and recommendations for change of MMSME in accordance with each sector of a model were provided.