Sobolyev V. Effectiveness marketing assessment for retailers

Object of the work is marketing activity of retailers.Goal -development of theoretical positions and development of methodological and practical recommendations for evaluating and improving the efectiveness marketing assessment for retailers.Rezultaty - theoretical generalization and new solution of scientific tasks found in substantion of theoretical and methodological approaches and develop practical recommendations for evaluating and improving the efficiency of retail marketing torhivli.Metodychnyy diagnostic tools loyalty were further developed: the conceptual apparatus of the theory of marketing in clarifying the essence of the concept of "marketing effectiveness" methodological tools of strategic analysis, scientific and practical approach to management marketing activity of retailers