Idzo M. Linguistic Means of Expressivization in Modern Polish Media Texts

Object: the means of expressivization in texts of modern Polish media. Objective: the structural-semantic and semantic-stylistic means of expressivization analysis in the modern Polish media. Methods: identification; descriptive; contextual analysis; structural and semantic analysis; morphological analysis; semantic analysis; linguocognitive analysis; onomasiological approach. Scientific novelty: for the first time the lexical-semantic analysis was fully applied to the current Polish media-texts; the meaning and scope of concepts expressiveness, expression, expressivization were clarified; the possibilities of word-formation, transformation, metaphorical processes to create expressive effect of the current Polish media-texts were studied. Practical value: the results of research may be used in phraseology, onomasiology, onomastics, linguostylistic, cognitive linguistic, in editing media texts, also while learning Polish as a foreign language in schools and higher educational institutions of Ukraine.