Murashko M. Аrt Tools of Motion-Design (on the example of preview trailers)

The dissertation defines the concept of "motion-design" as a type of design and artistic activities aimed to create audio-visual product with the help of design, audio and computer animation. Both composition development tools and their classification were worked out. Specific animation techniques, which are formed due to the motion imitation dependency of real objects combined with the capabilities computer technologies, have been defined. In the research work, there have been distinguished new means of interaction between the audience and advertisement in the external environment. It is proved that advertising makes connection between the product and the audience easier by means of art-design tools.