Hviniashvili T. The Mechanism of Сhange Management in the Enterprise in Terms of Its Innovative Development Ensuring

The goal - to promote the development of theoretical provisions, to develop methodological approaches and scientific -practical recommendations on the formation and implementation of change management mechanisms at enterprises in conditions of ensuring their innovative development. Object of research is a process of change management at communication enterprises. Research methods: morphological and abstract-logical, analysis and synthesis, induction, deduction, modeling, expert assessment, correlation-regression analysis, comparison, statistical analysis, graphical. The definition of the concept of "organizational change" is proposed. The classification of organizational changes has been developed and justified. The structure of the change management mechanism at the enterprise is improved, it is formalized with the help of the corresponding conceptual model, which structures the management process with four phases. A scientific-methodical approach to assessing the level of enterprise readiness to implement changes has been developed. Based on the analysis of the peculiarities of the state and innovative development of communication enterprises, a system of strategic guidelines for organizational changes was proposed. A scientific-methodical approach to the assessment of changes is developed, based on the assessment of the qualitative and quantitative parameters of the effectiveness of changes with gradation of the enterprise development level. The scientific and methodological tools for managing organizational changes has been improved. Degree of implementation - 8 enterprises in the communication sector. Sphere (area) of use - enterprises in the communication sector, educational process.