Mostenska T. Socially-responsible marketing of enterprises in providing food security

Object: The object of study is the process of improvement of management of social-humanitarian development of an industrial enterprise as a component of economic activity in conditions of transformation economy. The purpose of the thesis is development of methodological and theoretical foundations and practical recommendations to improve the management efficiency in social-humanitarian development of an industrial enterprise. The author uses structural, logical, and systemic analysis, monographic method, analysis, synthesis, systematic approach, economic statistical and comparative methods, method of paired comparisons on the basis of multidimensional scaling, taxonomic analysis, methods of prediction, method of expert assessment, graphical and tabular methods. The theoretical value is the formation of organizational and economic mechanism for functioning of social-humanitarian sphere in the context of which a model is proposed for forming of optimal structure of facilities of social-humanitarian infrastructure at an industrial enterprise; improving methods of evaluating the impact of factors of external and internal environment on improvement of management of social-humanitarian development of an industrial enterprise taking into consideration the level of quality of medical and preventive services, communal, household, and municipal services; the method of evaluation of social and economic efficiency of the social-humanitarian actions in the development of an industrial enterprise; clarification of interpretation of the essence of economic category of “management of social-humanitarian development of an industrial enterprise” as a component of economic activity; development of algorithms of estimation of human development index to apply an integral index and state of social-humanitarian development of an industrial enterprise. Its scientific novelty is the enhancement of theoretical and development of applied principles of formation of organizational and economic mechanisms for the functioning of structures providing services to the staff. The subject of the study is theoretical basis and applied aspects of improvement of social-humanitarian efficiency of activity of an enterprise. The practical significance of the results is the possibility of use of research and guidelines to ensure stability of an industrial enterprises and to improve the quality of medical and preventive service, communal, household, municipal, and cultural services for the staff. The scopes of use of the author’s guidelines are domestic industrial enterprises, universities, governing bodies.