Hadomska A. Methods facilitating speech and culture adaptation of foreign students by means of creolized advertising texts

The object is the process of speech and cultural adaptation of foreign students in higher educational institutions of Ukraine. The goal is to scientifically justify the experimental methodology of using creolized advertising texts as a means of speech and cultural adaptation of foreign students. There are theoretic, empirical, statistical methods. Novelty - the use of creolized texts of Ukrainian advertising was first introduced; their linguistic methodical classification as educational authentic materials was carried out. The essence of the phenomenon "speech and cultural adaptation of foreign students by means of creolized advertising texts" is revealed. The method of teaching Ukrainian as a foreign language was further developed. Results - interactive speech-adaptive complex, the system of exercises and tasks, the diagnostic technique of speech and cultural adaptation of foreign students by means of creolized advertising texts created. Efficiency of implementation is high. Branch - pedagogical, preschool educational institutions.