Parfenchuk I. Brand-oriented Management System of Enterprise Competitiveness in the system of National Economy

The thesis focuses on generalization of theoretical, methodological and scientific aspects of brand-oriented management of enterprise competitiveness in the system of the national economy; brand system classification is systemized and improved, their connection with key elements, components and sectors of the national economy is defined. Scientific approaches to competitiveness of the national economy are analyzed. The paper substantiates scientific and methodical approach to brand-oriented management of enterprise competitiveness in the system of the national economy based on development and promotion of new enterprise brands, which are based on market research to ensure the competitiveness of the national economy.