Research object: process of strategic management of the export potential (EP) of an industrial enterprise; the purpose of the work: further development of theoretical positions, elaboration of methodical approaches and practical recommendations on the development strategy formation for the EP of industrial enterprises; research methods and instruments: methods of analysis and synthesis, morphological, system approaches, induction and deduction, theoretical generalization and formal logic, structural and logical, economic and statistical analysis, graphic method, cluster and factor analysis, multidimensional scaling, taxonomic analysis, groupings and comparisons, morphological analysis and synthesis, expert evaluations and formalization; theoretical and practical results: the methodical approach to strategic situation monitoring aiming to identify latent factors of the EP development of industrial enterprises, which differs by the defined according to the components of the EP set of indices and methods; the methodical support for the diagnostics of the level of development of the EP of an industrial enterprise, distinguishing feature of it is the aggregation of the local diagnostic indicators into the integral indicator and distribution of the companies according to the low, medium and high level of their EP; the methodical approach to the development strategy selection for the EP of an industrial enterprise, that unlike others involves the construction of a morphological matrix of EP development alternatives according to its components, their evaluation using the criteria of relevance and cost-intensity, choice of the strategy on the basis of additive function maximization; the content of "EP of the enterprise", the feature of which is synthesis of resource-based, goal- and result-oriented approaches, it is considered as a combination of production, innovation-technological, financial, intellectual-personnel, marketing and organizational-managerial resources and competencies that are strategically oriented on the enterprise development and its competitiveness ensuring on the international market through the efficient export activities; substantiation of the imperatives of the industrial enterprises export potential development, which differs by the inclusion of internal and external requirements-restrictions on the goal-setting of strategic development; the information and analytical support for the development strategy formation for the EP of industrial enterprises, which differs by the elaborated stages of strategy development and substantiation of the necessity of the strategic situation monitoring and the level of development diagnostics of the EP during the strategy implementation; degree of introduction: the developments are incorporated into practical activity of PJSC "Turbogaz", SSPE "Kommunar Corporation", Simon Kuznets Kharkiv National University of Economics when teaching the discipline "Management of the enterprises export potential"; sphere of use: management of the industrial enterprises export potential.
