Lysa T. Marketing strategies of personnel management of enterprises

The object of research is the processes of strategic management of personnel management of machine-building enterprises. The subject of research consists of theoretical, methodological and applied principles of the formation, implementation and evaluation of marketing strategies of personnel management of the enterprise. The research was carried out on the basis of the use of methods: historical and content analysis, economic-statistical and comparative analysis, graphical, generalization, methods of expert evaluation and matrix, abstract-logical. The dissertation is devoted to the scientific substantiation of theoretical and methodological positions and the development of scientific and practical recommendations on the strategy of marketing management of personnel of machine-building enterprises. The scientific approach to the formation of the marketing strategy of personnel management of the enterprise with the consideration of general and specific principles aimed at the realization of the goals and objectives of personnel management is proposed. The scenario approach to making managerial decisions on implementation of marketing strategies of personnel management in the activity of enterprises of the machine-building complex is improved. The technology of marketing researches of the enterprises of the machine-building industry of Ukraine has been further developed by mutual comparison of the state and trends of the formation and development of personnel management and marketing activities. The scientific results of the research were used in the activities of enterprises, institutions and organizations: PJSC Temp Plant, Advismash LLC, Shepetovsky Repair Plant, State Enterprise Center of Critical Technologies Microtech, Ukrainian Marketing Association.