Tkachuk T. Formation franchise network of tourism enterprises

The thesis is a complex research of theoretical, methodological and practical aspects of the formation and operation of tourism enterprises franchise networks. The analysis and systematization of scientific views about the nature of the concepts of franchising and franchise network, especially their formation and functioning in general and specific study areas.Based on the historical aspects of franchising systematically main periods and stages of its formation and genesis of the global market. The results of comparative analysis of scientific views complement the proposed franchise concept and, with a specific activity of enterprises in the tourism sector, franchising concept sformulovaty tourism enterprises. According to the critical analysis of variance approach to the interpretation of the definition of "franchise network" Theoretical basis for the formation of franchise networks in tourism and suggests proper understanding of the concept of "tourist franchise network." The proposed interpretation of the concept makes it possible to expand the field of scientific research on the versatility and features of franchising for business tourism. Done definition of "franchisor-tour" and "franchise travel agent," as the main subjects of franchise relations in tourism. An analysis of other members of the tourist market proposed the concept of "tourism stakeholders franchise network" to facilitate the expansion of the limits of scientific understanding of the nature of franchise relations in accordance with the specific study areas. Grounded classification features that contribute to the development of tourism enterprises in the franchise system and the interaction of franchise relations to ensure the competitive position of businesses online. A structuring of tourism networks in the franchise system, presented various options and provides further developed depending on the speed and volume of distribution franchise in tourism activities. Presents the author's vision of basic tasks, the implementation of which is caused by the formation of franchised travel networks, including defining goals, development model, stages of development and operation, management approaches, methods evaluation of tourism networks. The basic stages of formation and operation of franchised travel networks systematyzuvatymut activities of tourism enterprises and provide an advantage over competitors in the same direction. A methodical approach to evaluating the efficiency of franchised travel networks using matrix ADL and by staging lifecycle and integrated assessment of the competitive position of the franchise network in the travel market, which will enable to carry out strategic analysis activities and take relevant strategic decisions for their effective development. The analysis of the formation and development of tourism networks at national and international services market. An evaluation of the effectiveness of the tourism enterprises operating in the franchise system. Done positioning franchise networks in accordance with the proposed methodological approach of evaluating the effectiveness of their operation using ADL matrix and by determining the stages of their life cycle and competitive position, allowing to identify the leaders in the national market of tourist services. The calculations for evaluating the efficiency of travel franchise networks in terms of consumers and determined leaders tourism. The investigation influence the formation of franchise networks on the competitiveness of enterprises tourism. Asked to evaluating the competitive position of tourist franchise networks on the national market for service singled out twelve parameters and parametric model presented their competitiveness. The model of strategic pyramid formation and development of tourist franchise networks in the international market with the ability to implement major trends in the enterprises of the national tourism market. Formed complex model of implementation of the tourism product within the franchise network which enables the franchisor to carry out the implementation of the tourism product in three directions. Formed innovative model of development of franchise networks travel through stakeholder approach. A franchise portal to create interaction between tourism stakeholders, the foundation structure which is the formation of internal and external content modules according to the participants. Discovered and implemented distribution factors influence the formation of franchise networks for travel groups. The basic principles of ensuring competitive franchise networks in the tourism business. Developed a strategic tourist map of competitive franchise networks, based singled out five prospects for effective strategic management of the tourist company franchisor.